Planning for Success 1: Understanding Your Goals
- Jonny Potter
- Dec 16, 2015
- 3 min read

This article is the first in a series of five that will be a comprehensive overview of how I will initially set up your diet.
Everything I do as a coach is bespoke, and tailored to each individual based on day-to-day progress and personal preference. That being said I’m sure that you can use the information found here in order to set yourself up on your own fitness journey.
Whatever your goal is...
- Fat loss?
- Muscle Gain?
- Maintenance?
- Performance?
...your calorie intake and macronutrient splits are very important and can be the deciding factor to you achieving your goals and reaching your targets.
Calories are made up of macronutrients, and the 4 main macronutrients (or macros) which you should concern yourself with are protein, carbs, fat and fibre.
Each macronutrient contains a different amount of calories per gram.
Protein and carbs have 4 calories per gram
Fat has 9 calories per gram
Fibre will be included in your carb count and doesn’t need to be counted separately.
Example
If you eat something that has 10g of protein, 10g of carbs and 10g of fat, by using the above calculations this food contains 170 calories:
10g Protein x 4 = 40 kcals
10g Carbs x 4 = 40 kcals
10g Fat x 9 = 90 kcals
40 + 40 + 90 = 170 kcals total
Where to begin?
In order to begin counting calories and macros you firstly need to decide on a goal.
If you want to lose fat, maintain your weight or build muscle; your calories and macros will differ from each phase.
The following steps will take you through exactly how to work out your own individual calorie and macro targets in order for you to achieve your desired physique.
How to Work Out Your "Estimated Maintenance Point"

Your maintenance point is basically the number of calories you need to consume when the following is taken into account:
Your daily exercise
Normal activity (working around the office, walking to work etc.)
Breathing
Normal bodily functions
Cell growth and repair
Spontaneous activity (tapping feet, twitching, moving in your sleep etc.)
Different factors determine an individual’s estimated maintenance point and I’ve found that the most efficient and also the easiest way to work this out is by the following equations.
For a male’s maintenance multiply bodyweight in lbs. by:
10 - 11 for a sedentary male
12 - 13 for a moderately active male
14 - 15 for an active male
15 - 16 for a very active male
For a female's maintenance multiply bodyweight in lbs. by:
9 - 10 for a sedentary female
11 - 12 for a moderately active female
12 - 13 for an active female
14 - 15 for a very active female
Sedentary = Not exercising, very minimal normal activity
Moderately active = Exercises 2 – 3 x per week, non-laborious job, very minimal normal activity
Active = Exercises 3 – 5 x per week, non laborious job, moderate – high level normal activity
Very active = Exercises 5 + x per week, laborious job, Moderate – high level normal activity
Example
Julie is a moderately active female and weighs 155lbs. 155 x 12 = 1860.
Julie’s estimated maintenance is 1860 calories per day.
John is a workman and is very active, he weighs 176lbs. 176 x 16 = 2816.
John's estimated maintenance is 2816 calories per day.
Next Steps
In the next few posts, we will look at these same examples for:
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